Zoe Kravitz is the New Face of YSL Beauty

CelebritiesFashion News

Zoe Kravitz has been on a constant roll. From starring in the Divergent series, to appearing in the blockbuster Mad Max: Fury Road, to walking down the runway for Balenciaga, to modeling for Calvin Klein, this beautiful 27-year-old’s career is red hot—and to top all of that, she is now the face of YSL Beauty.

 

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Yves Saint Laurent Beauty recently announced that this singer, actress and model will now be their new ‘beauty muse’. Over the next few months, Zoe will collaborate with YSL beauty to run social media campaigns which include music, a video project and a various make-up looks. The video project is known as ‘Before the Light’, which will show the masses how musicians use makeup to get ready for their performances.

Zoe is confident in her style and is never afraid to stand up for what she believes. Gorgeous and talented, Kravitz  has used her celebrity to empower women through style. She currently has 1.5 million followers on Instagram, which makes her the perfect face to represent a brand like YSL Beauty. Her style is effortless, edgy, and playful—and she will certainly bring fresh and exciting looks to the brand.

Zoe announced her collaboration by saying that YSL has always been one of her favorite brands and that she is excited to work with the company, adding that she is looking forward to the opportunity to express herself through fashion and beauty.

CANNES, FRANCE - MAY 14: Zoe Kravitz attends the "Mad Max: Fury Road" premiere during the 68th annual Cannes Film Festival on May 14, 2015 in Cannes, France. (Photo by Antonio de Moraes Barros Filho/FilmMagic,)

CANNES, FRANCE – MAY 14: Zoe Kravitz attends the “Mad Max: Fury Road” premiere during the 68th annual Cannes Film Festival on May 14, 2015 in Cannes, France. (Photo by Antonio de Moraes Barros Filho/FilmMagic,)

 

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